Analogue is an audio and instrument equipment manufacturer company that focuses on human connectivity and conversation through music and analog technology. Taking inspiration from iconic brands such as Fender and Gibson, Analogue is a sleek, iconic brand that embraces what it means to be human; with the mistakes made through playing an instrument and how struggle can be worth it through human connection. Analogue bridges this gap through its instruments and emotional storytelling, cherishing the user’s growth musically and inwardly. This thesis comprehensively shows how Katelyn handles problems with a variety of skill levels–from a simple merchandise photoshoot to woodworking a custom electric guitar body for the first time.